Function meets fashion in a brand new shapewear and intimate line

Rachel Zoe is no stranger to the fashion world, with her own rock and roll designer line, her daily fashion newsletter, The Zoe Report, and of course  styling celebrities and bringing it to our living rooms on Bravo’s “The Rachel Zoe Project,” she surely is qualified for one stylish fashionista.

And just when you thought she couldn’t get anymore chic, she can now can add yet another addition to her very fashionable and exceedingly impressive resume: underwear designer.

It’s official, Jockey International Inc. has teamed up with the mega designer Rachel Zoe to create a collection of intimates and shapewear that have all been carefully crafted and approved by the very du jour style icon herself.

Zoe knows what it takes to make an outfit standout from the rest as we have seen plenty of times, but does she have what it takes to understand the importance of intimates and shapewear? Of course she does, she’s Rachel Zoe and clearly has an understanding that having a rocking outfit first starts with what’s underneath.

Functional Underwear

rachel zoe with jockey model

Rachel Zoe with Jockey Intimates Model

An outfit is nothing without the right foundation underneath to help support, slim, and show off your curves in the most flattering way. However, wearing just any underwear beneath your workwear, lunchtime attire or your date night outfit just won’t do either. It’s essential to feel good inside and out with what you wear, and that includes your underwear. While Jockey knows comfort, Zoe clearly knows style. Mix them together and we’re about to get something incredibly perfect for our wardrobe foundation.

A carefully selected collection that consists of “must have” body-shaping briefs along with slips, tanks, and shorts that are created for the stylish woman in mind. A successful outfit is a comfortable one that starts from the beginning: the moment you put on your underwear. From there, it can only get better. Jockey describes this shapewear as “cotton-rich comfort meets all-day curve control.”

Zoe explains on the Jockey blog she’s “proud to support Jockey’s new initiatives in shapewear and intimates,” as “style starts from within, and having the right foundation is critical to the ultimate success of your outfit.” She goes on saying,  “I love marrying comfort with style, and this new collection by Jockey does just that.”

So what makes these items so different from everything else we already own in our closet besides being associated with Zoe herself? The collection of shapewear and intimates is created with a “patented three-panel design” that allow for these items to be extremely comfortable (almost like you’re not wearing anything) while also offering a slimming effect that will help support and control your shape all day. The pieces are also made in the traditional “breathable” comfy cotton-spandex that Jockey is known for so you know you’ll be able to get comfort that lasts.

Intimates Line

rachel zoe styles jockey intimates model

Rachel Zoe styles Jockey Intimates model.

Within the intimates line, you’ll be able to choose from a variety of different styles such as bikinis, thongs, hipsters, boyshorts and tanks. A very bold and modern cut would be the “cheeky” that offers a sexy approach to the modern day brief. They’ll be sold in colorful solids and prints with various accents of lace that make the woman feel even more feminine.

The line will offer an array of colorful items that include black, white, light beige, vanilla, dark cherry, and deep blue, at prices retailing around $10.50 to $57.

LuckyMag.com made a valuable point that it seems like everything Zoe touches turns to gold. Take her “Rachel Zoe Picks” on the shopping site, Piperlime.com. Those items seem to sell out rather quickly compared to some of the others which make us wonder: could this be because they are just super cute and stylish or is there a deeper meaning? Perhaps since they were officially approved by the celebrity stylist makes them that much more appealing to those who are shopping. Whatever it is, it seems to be working for Piperlime and surely Jockey will be reaping the benefits too once this fashionably cool intimates line starts selling.

The new Rachel Zoe aided Jockey collection will be available this October in both stores and online at mega retailers including Macy’s, Lord & Taylor, and Kohl’s.

Video of Rachel Zoe Jockey Collection


Photo credits: WWD, Jockey blog

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